The growth of e-commerce in the last two decades has been phenomenal. Many consumers in the marketplace are now opting to buy the products they need via the internet. Prominent industry experts expect this trend to continue in the coming years. This is why many enterprising entrepreneurs are going out of their way to establish online storefronts. However, they face a very serious problem. Managing and operating numerous platforms is never an easy task. On top of this, they have to handle the software mechanism which controls their internal business operations. For many of these proprietors, this can prove to be a tall order. This is where e-commerce-ERP integration comes into the picture. It can ensure proper configuration and communication between the two distinct systems.
Why is it worthwhile for entrepreneurs to implement an e-commerce integration software platform?
Business experts say e-commerce-ERP integration is essential for entrepreneurs who want to succeed in today’s marketplace. It allows them to control, monitor and execute their business operations on a single location. It combines their e-commerce channels with other critical areas of their organization. These include inventory management, manufacturing facilities, customer relationship management system and finances. It allows them to get a holistic view of the sales their organizations are able to generate. If the need arises, they can make suitable changes to boost their bottom-line profits margins. They point out the following three important benefits of installing a suitable software platform to such an integration:
- Boost productivity and efficiency
Entrepreneurs who take steps to install a software system which ensures e-commerce-ERP integration notice an increase in productivity. This is because their employees don’t have manually entered relevant data from one platform to another. The e-commerce integration software system takes care of this task. This goes a long way in helping these owners save money and plenty of time. It also allows them to reallocate other responsibilities to such staff members depending on their skillsets.
- Enhances customer experience
e-commerce-ERP integration goes a long way in boosting customer engagement. When customers place orders for the products they need with such owners, they need relevant information. This relates to whether such items are available in the inventory. They also need to know how long it will take to deliver them to their doorsteps. During the intervening time period, they should be able to track the status of their orders. When such proprietors combine their e-commerce platform with other internal business operation with a software platform, this is possible. This goes a long way in boosting client satisfaction.
- Minimizes human errors
When employees enter data from one automation system to other, the possibility of human errors is unavoidable. These mistakes may occur due to a variety of reasons. However, proper e-commerce ERP integration with a suitable software platform reduces the occurrence of such mistakes. This helps to minimize certain unavoidable costs.
Entrepreneurs need to look for viable avenues to ensure the growth of their organizations in the marketplace. This is the only way they can boost their bottom-line profit margins. Installing a suitable e-commerce integration software system can help them achieve this objective. It allows their control their e-commerce platforms and internal operations at the same time.