Agile & Saas: The Perfect Match

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Agile is a software development approach, which is mainly focused on the increase in business value through an iterative approach. Moreover,  a successful project can be formed by leveraging the Agile and Saas(Software as a service). Also, they earn value credibility.


Although after the impact of cloud-based applications on the market. Many companies have extended their region towards these applications and in result gaining the various cost-effective opportunities. According to Gartner’s group research, the number of users of SaaS will be double by 2015 if compared to the 2010’s stats. The applications have extended the boundaries which were previously limited upto a certain point. Through rapid and iterative cycles of agile the areas which were expensive earlier, like the on-premise system, technology, and the longer projects get easier. Companies having Saas e-commerce with Agile methodologies have helped them to make their own place in the market. For example, take an iteration cycle of two weeks, and prepare a demo with the consultant team and the customer. Show it to the stakeholder and take the feedbacks. You will see the feedbacks has refined the process of the project like in branding, customer data, product, it will also sum up some features like basic-integration along with endmost sprint, go-live, support period.   

The agile approach makes an organisation to recognise the value in the project. In the initial phase, the development team starts seeing the result in two weeks. Besides, the followers of Agile knows that it will work and increases the motivation of the team which in turn perpetuate the project and probability of on-time delivery. Hence, motivate the business sponsors to check the value from the funding which they approved a while ago and in every two weeks.

So, what is the value? The word used so commonly in SaaS. It means average subscription value, lifetime customer value, company value, total contract value and so on. Though, sometimes it is customer value but used rarely in the Agile. The value of SaaS is judged by the SaaS customers. When the backlog feature is selected, then the blog post should be published, support ticket should be handled then the number of counts is customers. To measure your work, SaaS customer must share it, review it, rate, it, click it so that a genuine and precise count can be taken. The main points of a SaaS business are a collection, analysation, disseminate of data and the actions on the feedback. In case, the SaaS business is already working on agile marketing or agile software development but it does not have a proper flow of feedbacks then the business is working on the value but not in Agile.

Despite that, you may be running a customer-focused business but if you don’t have the ability to react to the actions at a faster rate then it’s of no use, you will grow very slowly. Instead, an Agile competitor learns from the feedbacks, take actions, improves the product before the next deal. Thus, we can say the higher the velocity of the value, the faster rate the enterprise will grow.

More opportunities…

Suppose, you are getting the continuous feedback on real-time on the sold product. And your consumers are giving reviews, ratings, complaints, suggestions on the product then, if the feedback is spread to the product manager or researcher, most probably the technical support will be provided. In case, the team was using Agile methodology instead of giving just a technical support on the feedback then the probability might have changed into the opportunity and new product releases, new services, and new campaigns have come up in a couple of weeks. Now that’s called an Agile SaaS opportunity. You can find courses on SaaS application such as Azure course which are specially designed to improve the proficiency by deploying the cloud platform and are focused on coding, designing, implementing security, testing on the project. You just need to develop the skills on key components like Dynamo DB, Cloud Formation, Elastic Beanstalk, S3 and much more.

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