Websites for doctors have different themes and focuses. Some show their compassionate care while others post before and after results of their clients for actual proof of their skills. Your website should be educational, convincing and effective at the same time. Having an expert web design for doctors by Online Marketing for Doctors may help in making your website more searchable in search engines and gain online clients.
Each website has unique branding and features that depend on what type of clients they are attracting. However, there are five things that your medical website should have regardless of what type your site is. Below are some vital things that you might be missing to attract more people.
Post Reviews And Testimonials Of Actual Clients
According to some studies, around 80 percent of people trust online reviews as much as personal recommendations. Having testimonials on your website helps prospective clients by guiding them to make the right choices. Although some boards do not allow certain types of testimonials in advertising, there are many crucial ways on how you can communicate the level of care your medical business provides. Some patients are more than willing to take their time and give feedbacks. Also, there are automated platforms that seek testimonials from patients via e-mail so you there is a greater chance for you to get feedback for your healthcare services. If you need professional help, you can always ask for assistance for improving your medical website and creating an effective medical marketing podcast from Online Marketing for Doctors anytime.
Use High-Quality Imagery
Most websites for doctors overlook this vital aspect even though it is the first things that greet and attracts the prospective clients into reading more into your site. There are many instances where website developers are too focused on providing quality content that they give less importance on having the right type of high-quality image for the site. Hiring a professional photographer is important since the shots they will be taking will represent your company or business and should be relatable to the clients you are targeting. Overly graphic, low-quality or blurry photos will only make your site untrustworthy, unprofessional and unappealing to the ones visiting your site.
Provide Information For Referring Physicians
Referring physicians might decide to look for on your website to see whether you or your company is someone they would like to refer to their patients. Having a website with a section for referring physicians about your full information about your services and level of care provides them with all the knowledge that will make it easier for these physicians to understand and decide whether you are worthy for their referrals. Posting your information might be a simple addition to your website. However, if done properly, it will make a large impact on gaining more clients in the future.
Always Have A Call-To-Action (CTA)
Whenever a prospect patient lands on your site, it should be clear as to what action you would like them to take. For instance, place your phone number at the top of every page if you want them to contact your healthcare company. If you want them to book an appointment, repeat the same line or the exact wording that calls-to-action throughout the website.
When a patient clicks on your hospital or doctor’s office website, you only have a limited time to entice them or grab their attention. Make your site as effective as possible by using these tips and watch the number of your clients grow in the long run.